Rose’s staff of 12 seasoned employees with over 140 years of experience, provides superior service to their clients for all their insurance transactions whether it be auto changes, billing questions, reporting of a claim, or certificates of insurance. They understand that you can purchased your insurance through several different avenues and know that knowledge and understanding is the key to helping people with their insurance needs.
We don’t want our staff to be a faceless voice you just talk to over the phone (although, we are always happy to talk), so we wanted you to be able to put a face with the bright voice at the end of the line. Also, we’ve included our email addresses. Unlike most companies, we don’t hide how to get in touch with us. We want you to be able to contact any of us at any time.
President / Broker-Agent
George was a lifetime resident of Yuba City, until his move to Chico in the Summer of 2018. He began his career at Rose Insurance Agency, Inc. in Yuba City working for his father, Ray Selland. Subsequently, George bought the Agency from Ray and grew the book of business to what it is today. George saw an opportunity for growth in 2014 when he purchased the Sweeney book of business, and continues to split his time between both agencies so as to best meet the needs of his loyal base of Clients.
Sharing his 35 years of knowledge in the industry with his dedicated Staff, and staying involved in the local community are things that George prides himself on. He is a Rotarian in the Yuba City club, and also a past president. George is a member and past president of LeTip in Yuba City, has served on the YC Downtown Business Association board, along with being a past board member of the Yuba Sutter Chamber of Commerce.
You’ll happily find George on a golf course, in a duck blind, casting a fly fishing rod, hanging out in Truckee, or backpacking with some of his closest friends. He is the king of the barbecue in the family, and enjoys spending time with his children and grandchildren.
Diana began her insurance career in the life and health industry in 2014, after 9 years in the independent jewelry industry at Clifford’s Jewelry here in Chico.
A life change prompted her venture into the property and casualty industry in 2016.
Diana now manages our Agency along with our Sister agency – Sweeney & Selland Insurance Services – in Chico.
As a lifelong Chico resident, Diana enjoys all of the awesome local, community events our town has to offer from Slice of Chico to Parade of Lights. Spending time with family, getaways to Truckee, weekend siestas, and adventures that create lifelong memories are on Diana’s list of favorite things to do.
Personal Lines Dept Director / Producer
Cliff has been a resident of Yuba City since 1955, and in the insurance business since 1968. He was a Allstate agent for 35 years before joining Rose Insurance Agency in 2006 . Cliff has been a 30 year Yuba City Rotarian. He enjoys the mountains, especially Bucks Lake and Quincy where he was born.
Commercial Lines Marketing Representative
Helen has worked at Rose Insurance Agency, Inc. for many years, and is currently a Commercial Lines Account Manager. Helen enjoys traveling with her husband, spending time with their children and especially their Grand Daughter and cat. Helen also enjoys cooking and baking for family.
Commercial Department Rating Specialist
Bruce has been in the Yuba/Sutter area since 2001. Prior to joining Rose Insurance Agency, Bruce managed a Commercial Insurance Agency in Roseville, California. When the opportunity came up, he jumped at the chance to work locally. His focus since entering the insurance industry in 2010 has been Commercial Lines. Bruce enjoys spending his time with his family planning summer camping events, spending time on the water and in the sun. During the winter, the family often ventures to Southern California for their adventures. When at home you will often find him in the backyard garden or setting up for family bbq’s, sitting by the fire pit or watching movies under the stars.
Personal Lines Account Manager
Renee is a long time Yuba Sutter resident. A graduate of Sacramento State with a degree in Business Administration, she began her career in the insurance industry in 1999. Renee enjoys movies, reading, traveling and most of all spending time with her husband and three daughters.